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Findings include that consumers are influenced by social media, viral flavor trends.
May 12, 2023
As a food and beverage flavor company, T. Hasegawa stays ahead of emerging trends to help analyze the latest in what consumers are looking for in packaged foods, beverages, and foodservice.
Not all potato chips are created equal. And competition among up-and-coming chip brands is fierce in this highly mature retail snack segment valued at $8.9 billion, per IRI, Chicago. In chips, a select few companies and longstanding legacy brands dominate annual sales and market share.
Thanks to early immigrants from Germany and the Netherlands, hard pretzels today continue as a quintessential American snack. In their most-basic forms, they are a study in beautiful simplicity. Adorned, they can carry a world of flavors.