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Growth in the popcorn category is being driven by new flavor innovations and new packaging sizes and formats. Hot and spicy microwave popcorn and cheddar jalapeño popcorn in family-size bags are just two examples. Expect to see more innovation in the near future.
The tortilla chip category enjoyed a healthy boost in sales during the past year, in spite of the fact that the numbers of bags placed in shopping carts barely budged—thanks to the price increases seen throughout the grocery store and elsewhere.
The cracker category shines through innovative product formats and flavors.
July 15, 2022
Crackers share a direct lineage with bread, finding their innovative genesis as a tool of necessity. The notably long shelf life of crackers makes them a resilient go-to food staple throughout the past two centuries.
Macro trends influence consumers' attitudes, behaviors, and trends, ultimately influencing food, color, and flavor trends. COVID-19 has impacted how and where consumers shop, where they eat, and the type of food experiences they are looking for.
Cheez-It crackers are a testament to American snacking ingenuity. Introduced in 1921, the amazingly popular, one-inch-square, 100% real cheese snack crackers have maintained a steadfast ability to reach nearly every consumer demographic, with an inherent, near-universal appeal.
Every year poses its share of market challenges to companies operating in the snack and bakery market, a vital economic sector, which at retail alone accounts for over $100 billion in annual U.S. sales.
Whole Foods Market global buyers and experts have unveiled their top 10 anticipated food trends for 2022 in the retailer’s seventh-annual Trends predictions.