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How to infuse healthier ingredients like whole grains and protein while maintaining the taste and texture that breakfast consumers want is a driving force in the frozen breakfast products market, consisting of core morning toaster options like pancakes, waffles and French toast.
New and different flavors, portions and sizes styled for families on the go, and a mix of healthier ingredients including more protein are front and center for manufacturers of frozen breakfast products like pancakes, waffles and French toast.
The frozen breakfast food category, including waffles, pancakes and French toast, has seen relatively flat growth overall during the past year—but with pockets of positive sales data pointing toward new opportunities.
The frozen breakfast category, anchored by waffles, pancakes and French toast, has produced its share of picks and pans over the past year, largely dominated by a handful of big-dollar items with little variation in sales.