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Years back, the brilliant Howard Moskowitz wrote a book called “Selling Blue Elephants.” It’s an ideation exercise centered on Rule Developing Experimentation.
On-Demand Better-for-you baking is evolving quickly as consumers increasingly look to foods that function with the expectation they deliver on flavor, texture, moisture, nutrition, and “more”—more nutrients, more attention to clean labels, and more indulgence—and less guilt.