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Each year, Snack Food & Wholesale Bakery reports on hundreds of the new snack and bakery products released to the American market. The most-popular products of the year earn a slot in our annual “Best New Snack & Bakery Products” review, conducted by SF&WB and BEMA staff.
In order to gain some perspective on current market strategies, we reached out to several key companies supplying and working with bakeries in the bar category.
The history of the American food industry boasts a number of iconic snack foods. And one of the best is Cheez-It crackers, a brand currently owned by another American classic, Kellogg Co. In fact, Kellogg's is home to a wealth of historic snack and bakery products, including Corn Flakes and Pringles, among dozens of other strong category anchor brands.
Cheez-It crackers are a testament to American snacking ingenuity. Introduced in 1921, the amazingly popular, one-inch-square, 100% real cheese snack crackers have maintained a steadfast ability to reach nearly every consumer demographic, with an inherent, near-universal appeal.
"In 1970, my dad and uncle opened our first restaurant," says Daniel Schwartz, president, Schwartz Brothers Bakery, Renton, WA. "Three years later, they opened a concept called The Sandwich Shop and Pie Place. They were looking to source the very best pies to serve at their restaurant, and they couldn’t find any that they liked."