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Close to 3 in 5 shoppers surveyed in 12 countries said they would pay more for a Fairtrade product.
May 31, 2023
Close to three in five (56%) shoppers surveyed in 12 countries said they were willing to pay more for a Fairtrade product, despite the increased cost of living.
75% of consumers who cut back on overall spending say high food prices are the main reason.
May 19, 2023
To manage their food spending, U.S. consumers are finding ways to manage higher food costs by shopping at value retailers, spending less on non-food purchases, and switching to store brands, says Circana.
The snack cakes and loaves sector showed great promise over the last 12 months, presumably because consumers are now out and about more, and they want individual servings or on-the-go bakery snacks to fit their busy lifestyles.
Millennials tend to gravitate towards new or fruity gum and mints flavors, such as lemon or lemonade, whereas other age groups continue to enjoy classic mint flavors.