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The pizzas are currently available nationwide for home delivery.
July 6, 2022
Made on a cauliflower crust, the Protein Pizzas come in Cheese, Pepperoni, and BBQ Chicken, with Bacon Cheeseburger and Chicken Supreme launching later in July.
Pizza is essential to a high percentage of Americans, a fact reflected in the over $6 billion annual sales for this market segment in frozen retail pizzas alone. While diversification of crusts and ingredients is attracting health-conscious consumers, there is still demand for high quality, Italian-style premium frozen pizza.
When the COVID-19 pandemic hit the U.S., shoppers began to frantically stock up on select food products. Due to its convenience and comfort-food appeal, frozen pizza was a top choice, and retailers soon found themselves with dwindling supplies as American society braced for the worst.
According to Technomic's 2018 Pizza Consumer Trend Report, 83 percent of U.S. consumers eat pizza at least once per month, with 43 percent opting for pizza every week.
The world of pizza is growing more diverse. The industry is more accommodating toward those with Celiac disease or who prefer to eat gluten-free, and mainstream consumers now have a variety of crusts to choose from, to boot.