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To create an immersive brand experience, with the ability to connect meaningfully with teen consumers across a variety of touchpoints, General Mills is partnering with internet personality and TikTok creator Emily Zugay.
New products also include bars, Dunkaroos, and soft-baked cookies.
April 12, 2023
General Mills is launching a variety of new cereals and cereal-themed snacks this spring ranging from unexpected twists on fan-favorites to brand-new innovations.