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Tortilla Industry Association members will gather in Southern California May 18–19, as TIA moves its Annual Convention & Trade Exposition to Harrah’s Resort Southern California in Valley Center.
The Tortilla Industry Association (TIA) has once again raised the stakes for its strategy of focusing on the fastest-growing geographies in the fastest-growing sector of the baking business—tortillas recorded $12 billion in sales last year and are overtaking white sandwich bread as the nation’s preferred food-delivery platform—by placing its bets on Southern California as the destination for its 2016 Annual Convention & Trade Exposition.
Consumer trends continue to spur tortilla and tortilla chip manufacturers to create products that are better-for-you, innovative, versatile and flavorful.
Founded nearly 25 years ago to fulfill a need for Mexican food in western Michigan, Festida Foods in Grand Rapids, Mich., comanufactures and copacks private-label tortilla and corn chips for retailers and wholesalers in the Midwest and on the East Coast. We visited the company earlier this year for our April 2013 Tortilla Trends Special Report.
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