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Launching a new snack or bakery product line is a significant investment—in terms of financial outlay, time put in, resources expended, and other factors.
Michael Nestrud, Curion, talks about The Curion Score, a benchmarking tool that allows brands to compare their product to 500M data points within Curion’s proprietary insights database, and companies that have used it, such as Mars.
Curion, a leading research and consumer product testing firm recently launched “LifeLabs, an in context-testing approach that allows brands to study the way consumers use their products.