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Hippeas forges regenerative agriculture partnership with Avena Foods
The snack brand and miller collaboration includes a ‘living lab’ crop demonstration.
Hippeas is “spreading the peas and love” by piloting a cutting-edge regenerative agriculture pilot program with Canadian specialty pulse and oat miller Avena Foods Limited. The collaboration includes the development of a field crop ‘living lab’ demonstration with Rosengren Farms, an Avena grower. Rosengren has over a decade of experience in the innovative practice of growing multiple crops (grains and pulses) in combination, which is also referred to as intercropping. This sustainability project, with the support of Saskatchewan’s South East Research Farm, will evaluate the intercropping practice for climate impacts through scientific modeling.
Intercropping is based on the principle that different crops have different nutrient requirements, growth patterns, and ecological niches, which can be complementary when grown together. Intercropping can enhance soil fertility, reduce pest and disease pressure, increase yield, and diversify farm income. Despite these benefits, it has not yet been widely adopted as it requires careful planning, management, and monitoring to avoid competition, shading, and allelopathy between the crops. That’s where pilot programs and ‘living labs” come in, as they can create a blueprint for farmers and suppliers to reap the benefits and ultimately reduce climate impact.