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To succeed, a new snack or bakery product needs to engage consumers on a number of levels. Is the product truly original and innovative? Does the packaging grab attention and interest from its place on the retail shelf? Does the product itself look tantalizing and taste great? Once a producer has confidently answered all those questions about a potential new product, the company gets ready to launch it into the marketplace and hope for the best.
One of the best parts of being a snack and bakery journalist is enjoying the privilege of hearing about all the innovative new products (often before they hit the market) and sharing the news of their arrival on the scene. Every year, the editors of Snack Food & Wholesale Bakery shares with its readers hundreds of such new product launches. Picking the best of all these fascinating, appealing new items is a formidable challenge, which is why the SF&WB team enlisted the help of online voters to determine which products.