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General Mills travels to outer space with Alien Encounters Fruit Roll-Ups
The launch is the first to feature new branding and designs, as the company recently refreshed its fruit snack portfolio.
General Mills' Fruit Roll-Ups brand has introduced Alien Encounters Fruit Roll-Ups. The cosmic snacks come in three flavor varieties including Solar Melon, Star Berry, and one mystery flavor.
Fans also have the opportunity to scan the pouch or go to fruitrollups.com/mystery to guess the mystery flavor and enter for a chance to win some Fruit Roll-Ups alien swag.