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While many consumers are trying to reduce their sugar intake, they are still hungry for sweet snack and bakery treats. What’s more, they are as keen for variety in their low-sugar and low-carb goodies as they are in other snacking categories.
Simply Good Foods offers a range of sweet treats, as well as savory snacks, under its Quest and Atkins labels. To learn more about the company’s innovations in the low-carb snacking space, and to hear insights about consumer trends, Snack Food & Wholesale Bakery spoke with Linda Zink, chief marketing officer at Simply Good Foods.