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Outlaw Snax bites into operational improvements with Matrix equipment
Rapid growth of the snack brand called for an upgrade in its packaging technology.
Picking up a bag of tortilla chips from the grocery store rarely inspires much excitement. Most of the time, these snacks are used as a vessel to scoop up more exciting flavors, like dips, salsas, and guacamoles. Outlaw Snax, an up-and-coming snack producer based in Ocala, FL, saw the untapped potential of the tortilla chip and decided to turn the afterthought of the snack aisle into a “dangerously delicious” stand-alone flavor phenomenon.